Attendee Information

Welcome to World Dairy Expo, where the global dairy industry meets. No other dairy event in the world compares. Designed for dairy producers and industry partners, World Dairy Expo is a showcase for elite dairy cattle, cutting-edge research and modern technologies.

Admission (12 years and older): $12 daily  |  $35 Season


Plan Your Time:

  • A full daily schedule of events is available here
  • Official Programs, published by Dairy Herd Management, are available in stands around World Dairy Expo are a great tools for discovering all WDE has to offer. 
  • Interactive Maps make planning your route through the Trade Show easy and come complete with a customizable "Must See" list. 
  • Need help getting around the show? Neither World Dairy Expo or the Alliant Energy Center provide wheelchairs or scooters. World Dairy Expo does not have an onsite exhibitor who rents mobility devices, however there is one off-site company that you can contact in advance of the show for assistance. Please refer to their website form for rentals. Buit Mobility Solutions 608-403-3093 or 1-877-273-1197


At Expo:

  • Catch-up with friends, enjoy a nice meal and have a cold beverage at The Tanbark. Opening daily at 11 a.m., this pub-style restaurant features a specialized menu and full bar. Located on the east end of the Sale Pavilion, this bar and grill will serve as the meeting place for attendees and exhibitors.
  • Lost and found is located at the Expo Office on the top floor of the Coliseum or by calling 608-224-6455. 
  • Expo Family Lounge, sponsored by: Dairy Girl Network, is a place for families with small children to rest and recharge. This quiet lounge features chairs, changing area, and more and is located on the second floor of the Exhibition Hall by the elevator in the Madison room.


In Madison:

  • Find menus and locations of great local establishments to try on the restaurant page
  • Need a place to stay during Expo? Check out the hotel availability page.  
  • Staying at a local hotel? WDE has a free shuttle; learn more here.
  • Get home safe with a Taxi.
  • Camp at the Alliant Energy Center on Willow Island. Sites are available for $50 per night and include electrical and water hook-ups. The spots will be filled on order of they are reserved. Reservations may be submitted directly to the Alliant Energy Center via the online order form or mail. Download your camping form here