For more information on the official Expo Publications:
Official Program
Expo Daily Edition
The International Visitor

Cattle Log

Official Program
Click here for the Official Program rate sheet. View the 2018 program here.

The Official Program, published by Dairy Herd Management is the premier publication of World Dairy Expo. In addition to all commercial exhibitor listings and booth locations, the magazine is filled with important information, interesting stories and one-of-a-kind photos. The Official Program is a great opportunity for promotion by exhibitors before, during and after World Dairy Expo.

Pre-Show Exposure 
The magazine will appear prior to the show in the August issue of Dairy Herd Management. It is mailed to 58,000 dairy industry professionals. By advertising in the Official Program, you will ensure that your company’s promotional message is seen by the thousands planning to attend the show.

At Expo
The Official Program is the only program handed out at the front gates and distributed on the Alliant Energy Center grounds during World Dairy Expo. This additional distribution to 25,000 ensures that show attendees wil see your company's advertisement.

For more information, please contact your Dairy Herd Management Representative:

Ramona Rei

Expo Daily Edition
Click here for the Expo Daily Edition rate sheet.

The Expo Daily Edition, published by Dairy Star, is Expo’s on-grounds daily newspaper. It is available at the gates and distributed throughout the grounds each morning. Look to the Expo Daily Edition to expand the reach of your advertising dollars by reaching producers on grounds every day of the show. Contact Jeff Weyer at Dairy Star to learn more.

Download the 2018 Expo Daily Edition newspapers (PDFs):

The International Visitor
Click here for the rate sheet and application for The International Visitor

The International Visitor is an excellent opportunity for all exhibitors that market their products outside of the U.S. This full color, glossy magazine is given to all international guests at International Registration, distributed in the International Lounge and available digitally year-round on the World Dairy Expo website.

In addition to helpful information and unique stories, the magazine includes "The International Buyer's Guide & Export Directory", which is a listing of companies that market their products and services internationally. Whether your company is fully established around the globe or you are just starting to tap outside markets, you need to be in this book! Submit your advertising application today, or contact Crystal with any questions.

Download The International Visitor

The International Visitor (PDF)


Cattle Log
Click here for the rate sheet and application for the Cattle Log.  

The Cattle Log is the official guide for Expo's Dairy Cattle Show. As the who’s who in the Showring, each Cattle Log reaches the cattle exhibitors and attendees breeding elite cattle. When you scan the crowd in the Coliseum, you will notice that almost every person has a Cattle Log in their hands. Over 12,000 Cattle Logs are distributed ringside throughout the week, and they are posted on the Expo website before each show and available digitally year-round. What better place to reach producers than through an ad in the Cattle Log. Your ad will appear in the Cattle Log for each of the seven breeds and the International Junior Holstein Show. Contact the Expo office for more details.

Download the 2018 Cattle Log editions (all PDFs):  

International Ayrshire Show
International Brown Swiss Show
International Guernsey Show
International Holstein Show
International Jersey Show
International Milking Shorthorn Show
International Red & White Show
International Junior Holstein Show


Official ProgramExpo